You have actually most likely heard all the standard things on how to promote your band. This may include concepts like ‘play more live programs’, ‘go on trip’, ‘post on social media’, ‘welcome all your friends on Facebook’, ‘have a release program’, ‘get covered on blogs’, or ‘get radio airplay’. Some may even tell you to buy ‘likes’ or streams, (which I never ever encourage).
Instead of inform you all the concepts you have actually heard ad nauseum, we’re going to move outside the proverbial box into areas that aren’t as apparent. Below are a few concepts to obtain you began.
1. Routinely Engage on Social network with People You Admire
This is social media with a spin. You most likely know by now to post your single release or upcoming show. However what if you don’t see any engagement with your following beyond a like or 2 from the same few fans?
If you’ve struck a plateau where you aren’t moving beyond your existing fan base, you should begin looking at how you can start expanding your following through less standard methods. Just how much are you engaging with individuals you admire? This can be as easy as a local location or band, or as big as your favorite blog, writer or national record label.
By publishing informative and helpful remarks you have the chance to engage others who are interested in hearing exactly what you have to do with. Engagement is a two-way street and if you are simply posting about your band without engaging with anybody else, you’ll only make it up until now. By engaging with individuals you appreciate, you’ll have an opportunity to develop a relationship with someone who would not normally be accessible to you.
2. Develop a Spotify Playlist
A great deal of bands come to us because they are interested in having us pitch managers for inclusion Spotify playlists. Curators are typically taking a look at your social networks engagement, band accomplishments, and how engaged you are on the Spotify platform.
If you’re lacking in any of these department, you can start by creating your own playlist to include your song as well as other bands you appreciate. The included benefit is that it gives you a chance to engage with those bands as mentioned above while revealing your assistance for them.
3. Go to Live Shows in Your Market
The common suggestions is simply to ‘play more live programs.’ What if you’re struggling to be reserved in the first place or you merely do not have a following for a booker to think about you? In addition to playing live programs you should likewise take a look at how you can support the shows in the marketplace.
This provides you the chance to obtain to understand the booker person-to-person and also network with other bands while showing your assistance. If you wish to be thought about for shows, you have to take a look at how you can construct the relationships to be asked when the opportunities show up.
4. Remain in Contact As soon as You’ve Built Relationships
As soon as you’ve started building these relationships, the worst thing you can do is to let them go. You should not simply construct the relationship up until you get exactly what you desire, whether it’s getting your song on a Spotify playlist, getting reserved for a program, or being covered by a blog site.
A terrific relationship isn’t really developed when you just occur when you want something. Produce a schedule for yourself to remain in touch if you battle with staying on top of relationships.