One of the things that I found the hardest when starting to break into the self publishing world for music as learning how to market my own music. We don’t really think about the ways that music is marketed in the modern world, and this can be a problem when you are trying to make sure that you are successful. One of the biggest problems however is that most methods of traditional music marketing are really expensive and not something that the average person is going to be able to afford.
Thankfully there are a number of things that you can do to ensure that you are getting as much free publicity as possible and to create a fan base that will stay with you over the years. Most of these are acts of fan engagement, but that doesn’t mean that they aren’t a form of marketing as well.
The first thing that you can do is to open a Youtube channel and stick with a consistent schedule of updates. Do covered, provide sneak peaks, and always be sure to mention and link your music in the description. This allows people to find your music at random, but also encourages them to go purchase from you as well.
After you have a decent following you can open a Patreon page and get paid to produce the videos you are already using as a way to market yourself.
Combining these tips with more conventional marketing advice gives you a way to get yourself out there without a large amount of financial investment. It also gives you a number of ways to get money while you are just starting out and helps you build up a fan base that will stick with you for many years to come.